Insights, Tutorials & Best Practices

Link Building

When a publisher changes your anchor text after publishing

The link is still live and still followed, but the anchor you negotiated now reads something else. Why an edited anchor matters, how to spot it, and how to get the words you paid for put back.

Andrei

Jun 05, 2026 • 9 min

Link Building

When a paid backlink gets switched to nofollow (and how to catch it)

A removed link screams; a nofollow swap whispers. How to spot when a publisher quietly switches your paid dofollow link to nofollow, what it really costs you, and how to get it restored or refunded.

Andrei

Jun 05, 2026 • 9 min

SEO Strategies

What is a toxic backlink? Semrush's Toxicity Score, and when to ignore it

A tool slapped a scary "toxicity score" on your backlinks. Before you panic or disavow, here's what a toxic backlink actually is, how Semrush scores it, and why a high score rarely means what you fear.

Andrei

Jun 03, 2026 • 9 min

Link Building

Backlink guarantees, decoded: what "permanent", "replacement", and "refund" actually promise

Every link listing sells a guarantee — permanent, lifetime replacement, money-back. Here's what each one really obligates, the fine print that voids it, and how to collect when a paid link drops.

Andrei

Jun 03, 2026 • 8 min

Link Building

How to vet a link seller (and spot the ones who won't keep your links alive)

Every lost paid backlink traces back to a seller you trusted. How to vet a link vendor before you pay, the red flags to walk from, and how to build your own record of who actually keeps links live.

Andrei

Jun 03, 2026 • 8 min

Link Building

Backlink recovery email templates (to restore, replace, or refund a paid link)

A paid link dropped and now you have to email the seller. The templates that get a link restored, replaced, or refunded — and the tone, timing, and evidence that decide which one you get.

Andrei

Jun 03, 2026 • 8 min

Link Building

How long do paid backlinks last?

Bought a backlink and assumed it stays forever? It does not. What sets a paid link lifespan, what the decay data says, and how to know the day one dies.

Andrei

Jun 02, 2026 • 7 min

Link Building

How to recover a lost paid backlink (or get a refund)

A paid backlink vanished before its term? Here is the buyer-side playbook to get it restored, get a refund, and track which sellers actually honor their word.

Andrei

Jun 02, 2026 • 10 min

SEO Strategies

Semrush backlink audit: what it checks, and how to run one without Semrush

Semrush's Backlink Audit gives every referring domain a toxicity score and a one-click disavow file. Useful — but it's a paid, point-in-time cleanup. Here's what it checks, how to run the same audit free with Google Search Console, and the ongoing job an audit doesn't cover.

Andrei

Jun 01, 2026 • 9 min