Insights, Tutorials & Best Practices

SEO Strategies

How to use the Semrush backlink audit tool, step by step

A plain click-by-click walkthrough of Semrush's Backlink Audit: where to open it, how to set it up, how to read the Toxicity Score, and how to build the disavow file. Plus the one step every other tutorial skips — what to actually do once the audit finishes.

Andrei

Jun 22, 2026 • 9 min

SEO Strategies

How to check backlinks in Google Search Console (and the 3 things it won't show you)

Google Search Console shows you who links to your site, for free, straight from Google's own records. Here's the exact click-path to find and export your backlinks — and the three blind spots that send people looking for something more once their profile gets serious.

Andrei

Jun 22, 2026 • 8 min

SEO Strategies

How to check if ChatGPT, Perplexity and Google AI mention your brand

You did the work to get cited by AI search. Now: is it working? Here's the honest, mostly-free way to check whether ChatGPT, Perplexity and Google AI mention your brand — and why every '$99/month AI visibility score' is noisier than it looks. From a backlink tool that doesn't sell you one.

Andrei

Jun 20, 2026 • 11 min

Technical SEO

Should you block GPTBot, ClaudeBot and Google-Extended?

There's a robots.txt snippet doing the rounds that 'blocks all AI.' Paste it without understanding it and you can quietly delete yourself from the AI answers you actually wanted to be in. Here's what each AI crawler really does — training vs retrieval vs search — and the honest tradeoff, with copy-paste directives that are correct as of June 2026.

Andrei

Jun 20, 2026 • 11 min

Technical SEO

What is llms.txt — and does your site actually need one?

llms.txt is a tidy little file that's supposed to help AI tools read your site. Here's what it actually is, what the spec says, and the uncomfortable part the hype skips: as of mid-2026, the data shows almost nobody's AI is reading it. An honest guide from a team that built a generator for it.

Andrei

Jun 20, 2026 • 10 min

SEO Strategies

How to get cited by ChatGPT, Perplexity and Google AI Overviews

Most Google searches now end without a click. So the question stopped being 'how do I rank?' and became 'how do I get the AI to mention me?' Here's what actually earns a citation in AI search in 2026 — and an honest look at where backlinks still fit, from someone who sells a backlink tool.

Andrei

Jun 20, 2026 • 12 min

Link Building

Guest posting for backlinks, done right: earn links Google counts

Guest posting still earns real backlinks in 2026, but only the genuine kind. How to find sites worth writing for, qualify them, pitch, write, and keep the link working after it is published, without crossing into the spam Google devalues.

Andrei

Jun 17, 2026 • 10 min

Link Building

Should you buy backlinks? An honest answer for 2026

Buying backlinks is not illegal, but it is mostly a bad trade. What Google actually does when you pay for links, when it is wasted money, when it is a real risk, and what earns links that last instead.

Andrei

Jun 17, 2026 • 10 min

Link Building

Broken-link building, the honest version: find dead links, earn the replacement

Broken-link building works, but not the way most guides sell it. How to find dead links on the right pages, qualify them before they go on your list, and pitch a replacement that actually gets accepted, with realistic numbers, not hype.

Andrei

Jun 16, 2026 • 10 min