Insights, Tutorials & Best Practices

SEO Strategies

Page Authority vs Domain Authority: which one actually matters?

"What's your DA?" is the reflex question on every link-buying call, and it's the wrong one. Google ranks individual pages, not whole domains, so the page-level score is closer to how search actually works. Here's why Page Authority beats Domain Authority as a signal, and why you still shouldn't chase either.

Andrei

Jun 24, 2026 • 6 min

SEO Strategies

DA vs DR: what domain authority and domain rating actually mean

A link seller's list has a DR next to every row and a price that climbs with it. But Domain Authority is Moz's score, Domain Rating is Ahrefs', they're built from different link databases, and Google uses neither. Here's what each one measures, why the same site gets two different numbers, and what they're honestly good for.

Andrei

Jun 24, 2026 • 10 min

SEO Strategies

Referring domains vs backlinks: what's the difference?

Your tool shows 4,000 backlinks and 180 referring domains for the same site, and acts like you already know which one to trust. One backlink is one link; one referring domain is one site that links to you, however many times. Here's why the gap matters, which number tracks with rankings, and the blunt thing Google said about counting either of them.

Andrei

Jun 24, 2026 • 9 min

Technical SEO

What is Google's Open Knowledge Format (OKF) — and does it do anything for SEO?

Google shipped the Open Knowledge Format in June 2026 and the AEO crowd immediately called it the next way to get cited by AI. Here's what OKF actually is, who Google really built it for, and the part the hype skips: nothing on the public web reads these files yet. An honest, date-stamped guide from a team that builds AI-readable files for a living.

Andrei

Jun 22, 2026 • 11 min

SEO Strategies

Ahrefs vs Linkody vs Monitor Backlinks: which backlink monitor in 2026?

Three tools people keep comparing for backlink monitoring — a full SEO suite, a cheap dedicated monitor, and one that quietly got acquired. An honest head-to-head on what each actually does, what it costs in 2026, and how to pick. Written by someone who builds a fourth one.

Andrei

Jun 22, 2026 • 11 min

SEO Strategies

How to use the Semrush backlink audit tool, step by step

A plain click-by-click walkthrough of Semrush's Backlink Audit: where to open it, how to set it up, how to read the Toxicity Score, and how to build the disavow file. Plus the one step every other tutorial skips — what to actually do once the audit finishes.

Andrei

Jun 22, 2026 • 9 min

SEO Strategies

How to check backlinks in Google Search Console (and the 3 things it won't show you)

Google Search Console shows you who links to your site, for free, straight from Google's own records. Here's the exact click-path to find and export your backlinks — and the three blind spots that send people looking for something more once their profile gets serious.

Andrei

Jun 22, 2026 • 8 min

SEO Strategies

How to check if ChatGPT, Perplexity and Google AI mention your brand

You did the work to get cited by AI search. Now: is it working? Here's the honest, mostly-free way to check whether ChatGPT, Perplexity and Google AI mention your brand — and why every '$99/month AI visibility score' is noisier than it looks. From a backlink tool that doesn't sell you one.

Andrei

Jun 20, 2026 • 11 min

Technical SEO

Should you block GPTBot, ClaudeBot and Google-Extended?

There's a robots.txt snippet doing the rounds that 'blocks all AI.' Paste it without understanding it and you can quietly delete yourself from the AI answers you actually wanted to be in. Here's what each AI crawler really does — training vs retrieval vs search — and the honest tradeoff, with copy-paste directives that are correct as of June 2026.

Andrei

Jun 20, 2026 • 11 min