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Expert knowledge for SEO professionals. Learn how to build, monitor, and protect your backlink profile with our comprehensive guides.

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SEO Strategies

The $47,312 backlink lesson: why manual link tracking is killing your SEO

An e-commerce client lost $47k because nobody was watching their backlinks. 23 high-authority links vanished over 4 months. Most were recoverable — if they`d known. This guide breaks down backlink monitoring: what actually works, what doesn`t, and when you probably don`t need it at all.

Andrei

December 05, 2025 • 10 min read

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Technical SEO

A folder of linked Markdown files labelled OKF pointing inward to a company's own AI agent while web crawlers pass by outside, showing OKF is an internal knowledge format, not an AI-search signal

Technical SEO

What is Google's Open Knowledge Format (OKF) — and does it do anything for SEO?

Google shipped the Open Knowledge Format in June 2026 and the AEO crowd immediately called it the next way to get cited by AI. Here's what OKF actually is, who Google really built it for, and the part the hype skips: nothing on the public web reads these files yet. An honest, date-stamped guide from a team that builds AI-readable files for a living.

Andrei

Jun 22, 2026 • 11 min

A robots.txt gate allowing AI search and retrieval bots through while blocking the model-training crawlers, illustrating the training-versus-answers tradeoff

Technical SEO

Should you block GPTBot, ClaudeBot and Google-Extended?

There's a robots.txt snippet doing the rounds that 'blocks all AI.' Paste it without understanding it and you can quietly delete yourself from the AI answers you actually wanted to be in. Here's what each AI crawler really does — training vs retrieval vs search — and the honest tradeoff, with copy-paste directives that are correct as of June 2026.

Andrei

Jun 20, 2026 • 11 min

An llms.txt file at a website root being walked past by AI crawler bots, illustrating that the file is rarely requested

Technical SEO

What is llms.txt — and does your site actually need one?

llms.txt is a tidy little file that's supposed to help AI tools read your site. Here's what it actually is, what the spec says, and the uncomfortable part the hype skips: as of mid-2026, the data shows almost nobody's AI is reading it. An honest guide from a team that built a generator for it.

Andrei

Jun 20, 2026 • 10 min

A four-hop redirect chain with 301 and 302 status codes collapsed into a single direct 301 redirect

Technical SEO

Redirect chains explained: what they are, why they hurt SEO, and how to fix them

Redirect chains rarely break anything loudly — they waste crawl budget, slow every load, and stall indexing. What 301/302/307/308 mean, the real harm, and how to collapse a chain to one hop.

Andrei

May 29, 2026 • 12 min

Stylized robots.txt panel with GPTBot, ClaudeBot, and Google-Extended directives, each marked with a decision pill — supporting the article thesis that the right choice depends on your site.

Technical SEO

Should you block GPTBot, ClaudeBot, and Google-Extended in robots.txt?

The honest decision guide on whether to block GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and CCBot — including the part most guides get wrong about Google-Extended.

Andrei

May 26, 2026 • 13 min

Technical SEO

Why backlink monitors report false "link lost" alerts

Your monitor says a link is gone, you open the page, and it's sitting right there. That's a false positive, and on modern JavaScript-rendered sites it's common. Here's why backlink monitors cry "lost" when the link is fine, how to tell a real removal from a phantom one, and how to stop chasing ghosts.

Andrei

May 20, 2026 • 10 min

Technical SEO

Technical SEO tools: The ultimate selection guide 2025-2026

What tools do you need for technical SEO depending on your budget? We break down everything from free (GSC, Screaming Frog Free) to enterprise (Lumar, Botify). Ready-made toolkits for freelancers, SMBs, and agencies. Honest recommendations after testing 47 platforms.

Andrei

Dec 07, 2025 • 14 min

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