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Expert knowledge for SEO professionals. Learn how to build, monitor, and protect your backlink profile with our comprehensive guides.

Latest Articles

A dashboard showing the same brand with three different AI visibility scores from three engines, illustrating how noisy and non-standardized AI-mention measurement is
SEO Strategies

How to check if ChatGPT, Perplexity and Google AI mention your brand

You did the work to get cited by AI search. Now: is it working? Here's the honest, mostly-free way to check whether ChatGPT, Perplexity and Google AI mention your brand — and why every '$99/month AI visibility score' is noisier than it looks. From a backlink tool that doesn't sell you one.

A robots.txt gate allowing AI search and retrieval bots through while blocking the model-training crawlers, illustrating the training-versus-answers tradeoff
Technical SEO

Should you block GPTBot, ClaudeBot and Google-Extended?

There's a robots.txt snippet doing the rounds that 'blocks all AI.' Paste it without understanding it and you can quietly delete yourself from the AI answers you actually wanted to be in. Here's what each AI crawler really does — training vs retrieval vs search — and the honest tradeoff, with copy-paste directives that are correct as of June 2026.

An llms.txt file at a website root being walked past by AI crawler bots, illustrating that the file is rarely requested
Technical SEO

What is llms.txt — and does your site actually need one?

llms.txt is a tidy little file that's supposed to help AI tools read your site. Here's what it actually is, what the spec says, and the uncomfortable part the hype skips: as of mid-2026, the data shows almost nobody's AI is reading it. An honest guide from a team that built a generator for it.

An AI answer box citing a named source above a list of blue links, illustrating how AI search engines quote content instead of just ranking it
SEO Strategies

How to get cited by ChatGPT, Perplexity and Google AI Overviews

Most Google searches now end without a click. So the question stopped being 'how do I rank?' and became 'how do I get the AI to mention me?' Here's what actually earns a citation in AI search in 2026 — and an honest look at where backlinks still fit, from someone who sells a backlink tool.

A genuine guest article on a relevant publication with one natural in-content link, beside a rejected spam article farm
Link Building

Guest posting for backlinks, done right: earn links Google counts

Guest posting still earns real backlinks in 2026, but only the genuine kind. How to find sites worth writing for, qualify them, pitch, write, and keep the link working after it is published, without crossing into the spam Google devalues.

A vendor price list of paid backlinks weighed against the consequence: most quietly devalued by Google
Link Building

Should you buy backlinks? An honest answer for 2026

Buying backlinks is not illegal, but it is mostly a bad trade. What Google actually does when you pay for links, when it is wasted money, when it is a real risk, and what earns links that last instead.

A backlink pointing at a page that has dropped out of Google's index, so the link equity has nowhere to land
Link Building

Is the page your backlinks point to still indexed by Google?

A backlink only counts if the page it points to is in Google's index. When one of your own pages quietly drops out, every link aimed at it is wasted — here's how to catch it before you keep spending.