Insights, Tutorials & Best Practices

SEO Strategies

What backlink monitoring costs (and what drives the number)

Pricing pages quote tiers; you want to know what your portfolio costs to watch at the frequency your work needs. Every price here came off the vendor's own page on 2 August 2026, with the arithmetic run at three portfolio sizes - including the sizes where our own metered pricing is the more expensive buy.

Andrei

Aug 02, 2026 • 8 min

SEO Strategies

What is a backlink manager (and do you actually need one)?

Search "backlink manager" and you get three different tools: one that watches your links for loss, one that scores toxicity and builds a disavow file, and one that runs outreach. Here's what the term really covers, what Google thinks about managing links at all, and the honest test for whether you need one.

Andrei

Jul 03, 2026 • 7 min

SEO Strategies

AI Overviews vs featured snippets: what's the difference?

Two boxes can sit at the very top of Google: a featured snippet that quotes one page, and an AI Overview that writes its own summary from many. People mix them up constantly. Here's how they actually differ, whether they still show together in 2026, and the honest answer on whether you can optimize for either.

Andrei

Jun 26, 2026 • 8 min

SEO Strategies

What is a Google AI Overview? How it works and who gets cited

You search something and Google answers it itself, in a box above the links, citing a few sites that aren't yours. That box is an AI Overview. Here's what it actually is, how Google decides which sources it cites, and the honest truth about whether you can get in, from a team that built a free checker for it.

Andrei

Jun 26, 2026 • 8 min

SEO Strategies

Page Authority vs Domain Authority: which one actually matters?

"What's your DA?" is the reflex question on every link-buying call, and it's the wrong one. Google ranks individual pages, not whole domains, so the page-level score is closer to how search actually works. Here's why Page Authority beats Domain Authority as a signal, and why you still shouldn't chase either.

Andrei

Jun 24, 2026 • 6 min

SEO Strategies

DA vs DR: what domain authority and domain rating actually mean

A link seller's list has a DR next to every row and a price that climbs with it. But Domain Authority is Moz's score, Domain Rating is Ahrefs', they're built from different link databases, and Google uses neither. Here's what each one measures, why the same site gets two different numbers, and what they're honestly good for.

Andrei

Jun 24, 2026 • 10 min

SEO Strategies

Referring domains vs backlinks: what's the difference?

Your tool shows 4,000 backlinks and 180 referring domains for the same site, and acts like you already know which one to trust. One backlink is one link; one referring domain is one site that links to you, however many times. Here's why the gap matters, which number tracks with rankings, and the blunt thing Google said about counting either of them.

Andrei

Jun 24, 2026 • 9 min

Technical SEO

What is Google's Open Knowledge Format (OKF) — and does it do anything for SEO?

Google shipped the Open Knowledge Format in June 2026 and the AEO crowd immediately called it the next way to get cited by AI. Here's what OKF actually is, who Google really built it for, and the part the hype skips: nothing on the public web reads these files yet. An honest, date-stamped guide from a team that builds AI-readable files for a living.

Andrei

Jun 22, 2026 • 11 min

SEO Strategies

Ahrefs vs Linkody vs Monitor Backlinks: which backlink monitor in 2026?

Three tools people keep comparing for backlink monitoring — a full SEO suite, a cheap dedicated monitor, and one that quietly got acquired. An honest head-to-head on what each actually does, what it costs in 2026, and how to pick. Written by someone who builds a fourth one.

Andrei

Jun 22, 2026 • 11 min