LinkGuard Blog

Insights, Tutorials & Best Practices

Expert knowledge for SEO professionals. Learn how to build, monitor, and protect your backlink profile with our comprehensive guides.

Link Building

A backlink whose negotiated anchor text was quietly edited to 'click here' after publishing, still live but carrying a different message
Link Building

When a publisher changes your anchor text after publishing

The link is still live and still followed, but the anchor you negotiated now reads something else. Why an edited anchor matters, how to spot it, and how to get the words you paid for put back.

Paid backlink lifespan: agreed term, decay, and the day a link dies
Link Building

How long do paid backlinks last?

Bought a backlink and assumed it stays forever? It does not. What sets a paid link lifespan, what the decay data says, and how to know the day one dies.

LinkGuard cover — Why I don't charge for the size of your backlink portfolio
Link Building

Why I don't charge for the size of your backlink portfolio

Every backlink monitor I looked at charges by the number of links in your account. Add link 1,001, get bumped to a pricier tier — even for links you never check. I went the other way: you pay for checks performed, not links stored. Here's the reasoning, a worked month of token math, the real comparison against Linkwatcher and Linkody, and where a flat subscription still wins.