Insights, Tutorials & Best Practices

Checklists

Indexation troubleshooting checklist: when to fix, when to accept

Browser-saved 22-item checklist for diagnosing Google indexation problems in 2026. Distinguishes the two GSC "not indexed" statuses, separates technical from quality blockers, and tells you when to stop fighting and fix the page.

Andrei

May 26, 2026 • 19 min

Checklists

Backlink donor evaluation checklist: what to check before you pay

Browser-saved 22-item checklist for evaluating a backlink donor before you buy. DR/DA alone has burned through the operator consensus; this is the 2026 evaluation that survives SpamBrain.

Andrei

May 26, 2026 • 18 min

Checklists

Anchor text portfolio health checklist (what 2026 data actually shows)

Browser-saved 21-item checklist on anchor text portfolio health in 2026 — built on Ahrefs and Joy Hawkins' published data, not the <5% exact-match folk rule from 2018.

Andrei

May 26, 2026 • 17 min

Checklists

The disavow file checklist: when to use it (and when most sites shouldn't)

Browser-saved 22-item checklist on the Google disavow tool in 2026 — honest about when most sites don't need it, specific about the three cases when they do, and step-by-step on submitting it correctly.

Andrei

May 26, 2026 • 17 min

Checklists

Robots.txt for AI crawlers: the complete config checklist (2026)

A tier-coded, browser-saved 22-item checklist for configuring robots.txt for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and CCBot — without accidentally taking yourself out of Google search.

Andrei

May 26, 2026 • 13 min

Technical SEO

Should you block GPTBot, ClaudeBot, and Google-Extended in robots.txt?

The honest decision guide on whether to block GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and CCBot — including the part most guides get wrong about Google-Extended.

Andrei

May 26, 2026 • 13 min

Link Building

Why I don't charge for the size of your backlink portfolio

Every backlink monitor I looked at charges by the number of links in your account. Add link 1,001, get bumped to a pricier tier — even for links you never check. I went the other way: you pay for checks performed, not links stored. Here's the reasoning, a worked month of token math, the real comparison against Linkwatcher and Linkody, and where a flat subscription still wins.

Andrei

May 20, 2026 • 9 min

Technical SEO

Why backlink monitors report false "link lost" alerts

Your monitor says a link is gone, you open the page, and it's sitting right there. That's a false positive, and on modern JavaScript-rendered sites it's common. Here's why backlink monitors cry "lost" when the link is fine, how to tell a real removal from a phantom one, and how to stop chasing ghosts.

Andrei

May 20, 2026 • 10 min

SEO Strategies

GEO vs SEO: why your content strategy needs both in 2026

Your rankings stayed the same but traffic dropped 34%. The culprit? AI Overviews answering queries before users click. Learn what GEO (Generative Engine Optimization) is, how it differs from SEO, and which tactics actually work — backed by Princeton research data.

Andrei

Dec 10, 2025 • 8 min