Link Building
How to manage your backlinks (without losing your mind or money)
You're losing link equity right now. 66.5% of backlinks built over the last nine years have disappeared — roughly 7% per year. This guide covers the complete backlink management process: auditing, monitoring, toxic link identification, and recovery outreach. Based on real experience managing 2M+ links across 340 projects. Includes a case study with actual numbers (8 out of 23 recovered — not perfect, but enough to matter).